![]() Hollywood has been slow to embrace new technology, and many in positions of power at studios still don't understand the burgeoning video game industry. I'm also excited about the ability to experiment with new forms of storytelling." "We are a studio which is focused on creating high quality, premium content with the tech prowess to have integrated features that offer immersive and engaging experiences. "Everything excites me about this venture from being a part of Microsoft to having the opportunity to create a television strategy in this new and changing media landscape," said Tellem. In tandem with these creatives, the traditional interactive divisions within Xbox collaborate on each new project. Now Tellem has assembled a team of executives with both a Hollywood and digital new media background to work on original programming. "As content programmers, we looked at this amazing audience of gamers and found a huge millennial audience, which is the most sought-after targeted group that everyone from advertisers to programmers seek" We're effectively a start-up and face all the issues that a start-up does, but we're well financed with the company backing us (in Microsoft)." ![]() I had a hankering to get involved in technology and I started Xbox Entertainment Studios at Xbox a year and a half ago. I remember telling Les Moonves one time that the network distribution system will become obsolete and he threw me out of the office. "I was watching how the world was changing and was very interested in how technology was going to impact our business. ![]() "We launched CBS.com before the company purchased CNET and also started the mobile initiative there," said Tellem. She left her traditional Hollywood executive position to venture into digital entertainment with Microsoft. build up a slate of hit TV shows like "Friends" and "E.R." before serving as President of CBS Network TV Entertainment Group and then as senior adviser to CBS chief executive Leslie Moonves. Nancy Tellem spent 25 years in the traditional TV business, working at Lorimar and then helping Warner Bros. The current head of Xbox Entertainment Studios has an excellent track record in Hollywood television. ![]()
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